MQ Issue 22: CDP Buyer’s Guide Excerpt, Jersey Mike’s CMO Featured

Our 22nd issue of the Marketer Quarterly is now live!

The issue features an excerpt from The Relevancy Group’s 2019 CDP Buyer’s Guide, which profiles many of the leading CDPs in the industry.

The issue also includes A Day in the Life of Jersey Mike’s CMO Rich Hope and an interview with Chemistry’s Trevar Mazza.

Explore Land O’Lakes’ new digital video effort celebrating modern women farmers and learn how Coca-Cola and Baskin Robbins are marketing to cord cutters on Netflix.

The issue is free with registration.

Netflix to Dissolve Global Marketing Department

Netflix is dissolving its global brand marketing team, according to a report in Adweek.

The report, which cited anonymous internal sources, revealed that the team worked generally in content and social media. The report did not reveal who would take over these marketing duties but did point out that the company is known to reshuffle its staff.

The news comes after Kelly Bennett, the company’s CMO of seven years, revealed plans to leave the company.

The streaming giant faces increased competition from the likes of Amazon Prime, Apple TV and Hulu.