Airbnb to Go Public

Home-sharing platform Airbnb will soon be open to public investment.

The popular San Francisco-based company revealed plans for its IPO to take place in 2020. The company put out a press release revealing the news as part of the required process of going public.

The company reported more than $1 billion in revenue during Q2 2018. The company has yet to report full year revenues for 2018 but reported more than $2.5 billion in revenue for 2017, a 50% increase over 2016 revenue. Earlier this year, the company privately sold common shares, valuing the hotels at around $35 billion.

Airbnb’s IPO comes as other popular unicorns have gone public in recent months including Uber and Lyft. Earlier this week, WeWork pulled back on its plans to go public.

Upcoming Webinars: Insight On Demand

The Relevancy Group is ringing in the new year with new webinars and research.  We have already delivered two webinars which can be viewed at any time on our on-demand webinar site, WebinarWednesdays.Online. 

Join us for these upcoming live webinars and get the research papers associated with them.

Feb 6, 2019 – 2019 Marketing Trends – The Rise of Individualization, Sponsored by Zeta Global | Join The Relevancy Group and Zeta Global at 2 PM ET, while we discuss our latest research, 2019 Marketing Trends – The Rise of Individualization. The webinar will cover the following topics – How email will continue to dominate other communication modalities – The role of identity management in driving individualized experiences. – How real-time data and AI will accelerate marketing optimization in 2019. Speakers include:

• David Daniels – CEO & Founder, The Relevancy Group
• Nicholas Einstein – Chief Research Officer, The Relevancy Group
• Michael Lewis – Group VP, Zeta Global

Register and get a copy of the webinar recording and research paper.

Feb 13, 2019 – Making the Case for an Email Marketing Agency Partner, Sponsored by Trendline Interactive | Published in January 2018, The Relevancy Group explores how email marketers are developing their marketing campaigns in-house and we investigate the benefits of utilizing an email marketing agency. The Relevancy Group in collaboration with Response:AI reveals how marketers are prioritizing investments in outside specialized expertise.

Speakers Include:
David Daniels – CEO & Founder, The Relevancy Group
Nicholas Einstein – Chief Research Officer, The Relevancy Group
Morgan Stewart – CEO & Co-Founder, Trendline Interactive

Register and get a copy of the webinar recording and research paper.

Feb 20, 2019 Reaching Subscribers Beyond the Inbox – Bridging the Gap Between Offline and Online Data, Sponsored by LiveRamp | During this sixty minute session sponsored by LiveRamp, principals from The Relevancy Group will be joined by LiveRamp’s Managing Director of New Verticals to dig into how marketers are currently leveraging customer data and explore the opportunities presenting themselves in 2019.

Speakers Include:

• David Daniels – CEO & Founder, The Relevancy Group
• Nicholas Einstein – Chief Research Officer, The Relevancy Group
• Kevin Dunn – Managing Director, New Verticals, LiveRamp

Register and get a copy of the webinar recording and research paper.

2019 Marketing and Martech Predictions

Join on us on 1/9/19 for a free webinar to hear The Relevancy Group discuss 2019 martech and marketing predictions as well as the best of 2018. Register and get a copy of the webinar recording. We will be discussing this research that was published in on 1/8/19. The following takes on what the industry can expect in 2019 are based on the briefings we took, data we generated, and analysis we conducted in 2018. We are extremely excited about the year ahead and believe that the following forces will drive improved efficacy and efficiency for marketers and enable more valuable and positive customer experiences.

Key Questions:

• What does The Relevancy Group expect from martech in 2019?
• Which technologies will most directly impact marketers in 2019?
• How will the adoption of key marketing tactics impact the customer experience in 2019?

Report Excerpt:
Marketers Will be Laser Focused on Driving Positive Customer Experiences
Marketers will focus on improving the quality of the customer experience by adopting individualized marketing. In 2019 marketers will meet the new opportunities of the velocity of marketing data. In 2019 we see meaningful AI/ML advancements for marketers that will create efficiency and reduce the need for production staff. Brands will continue their digital transformation journey, but more will rely on outside experts and embrace certification such as SOC 2. Identity matching will reach critical mass propelling advancements in relevancy, individualization and revenue optimization.

The Research: 4 pages, 1,314 words. Part of our Research Subscriber Series, Subscribe and Save | TRGSS2518 | Watch The Webinar.

Webinar: 2018 Email Agency Buyer’s Guide Review

Webinar: 2018 Email Agency Buyer’s Guide Review

Join us on Wednesday 11/28/18 at 1 PM for results of our 2018 Email Agency Buyer’s Guide. During this sixty minute session, principals from The Relevancy Group will review data from the recently published 2018 Email Agency Buyer’s Guide – exploring the methodology, the participants, and digging into the specific attributes that differentiate these agencies from their peers.

Attend this webinar to explore and discuss:
• Key trends driving agency adoption
• Which email agencies excel in which areas
• How brands and marketers are leveraging email agencies to maximum benefit
• Top challenges and considerations when selecting an agency

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group

Register and get a recording of the webinar.

What do Consumers Want from Retailers This Holiday Season?

What do Consumers Want from Retailers This Holiday Season?

To better understand purchasing motivations, attitudes and behaviors, The Relevancy Group and Zeta Global are conducting a survey of 1,000 consumers in the U.S. We will be sharing these results and last-minute holiday recommendations on Wednesday 11/14 at 1 PM. Register for the webinar and get a link to a recording of the webinar that will be filled with data and recommendations.

Looking Back on 2017
In 2017 just 15 percent of consumers stated that they planned to spend more on holiday spending than they did in 2016 while 64 percent stated about the same as year over year. While the economy in 2018 is good, Chinese Import tariffs are raising prices at big-box retailers, i.e. Walmart, that rely on offshore goods. This likely won’t impact overall spending, but the consumer’s dollar may not go as far in 2018 as it did last year. In 2017 consumers under the age of 39 were more likely to spend more on holiday purchases a trend we expect that we will see again in 2018.

Consumers continue to shift their holiday spend online. Last year 56 percent of consumers stated they would do half or more of their holiday shopping online. Overall ten percent of consumers shop exclusively online, a trend we expect will grow to 12 to 14 percent in 2018. Last year consumers aged 27-53 are most likely to do the majority of their holiday shopping online.

Year-over-Year Consumers are consistent with their holiday shopping plan, with 29 percent already shopping for the holiday season. Eighteen percent start after Halloween and the majority start after Thanksgiving. Last year 20 percent stated they have no set plan. Half of women start their holiday shopping before Thanksgiving a trend that we expect to continue to see this year.

Holiday self-gifting was up year over year from 2016 to 2017 increasing from $243 to $264. We will likely see an increase again in 2018, but we don’t expect it to be as large in years past. This is likely because of the higher cost of products and the general impact of the dollar.

Next time we will look back on what motivates consumers to purchase and what opportunities exist for marketers this 2018 holiday season.

Join us on November 14, at 1 PM ET for the 2018 consumer holiday results.

Until next time,
David

Webinar: Consumer Holiday Expectations

Consumer Holiday Attitudes and Marketing Behaviors

Join us on November 14, 1 PM ET. Based on a November 2018 Consumer Survey by The Relevancy Group, sponsored by Zeta Global we explore U.S. consumer holiday attitudes. We reveal consumer shopping, email marketing, mobile and social behaviors. We will share last minute tactics and considerations to optimize for the important holiday season.

Attend this webinar and learn:
• What are consumers planning to spend online this holiday season and how this trends from 2017?
• What offers are likely to influence purchasing decisions?
• What sways consumers to select a brand?
• How many brands do consumer’s opt-into and shop from?
• What are the most important holiday trends for marketers?

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tim O’Leary, SVP Onboarding Delivery – Zeta Global

Register and get a copy of the recording.

 

Email Marketers Who Use Artificial Intelligence Report Better Results

Email Marketers Who Use Artificial Intelligence Report Better Results

Last week I teased this research with a webinar promotion on the same topic. This one is a favorite, exploring AI and email deliverability. Layers of complexity and many months went into this piece. I am thrilled to be the first to research AI and email deliverability and document these results.

Today we are releasing the full research report in advance of the free webinar on September 26th at 1:00 PM ET.

Sponsored by Return Path, the report illustrates how AI-powered deliverability solutions can enhance outcomes for marketers while eliminating tedious and repetitive tasks from their daily lives. Research findings also highlight improved effectiveness for marketers using AI-driven email marketing tactics versus those that rely on humans alone.

“As the email industry continues to evolve, marketers are looking for more than just monitoring and best-practice based recommendations. They’re demanding real, effective solutions to the problems they face every day,” said Return Path CEO Matt Blumberg.

At The Relevancy Group, we are excited by the significant potential for AI in the email marketing space—and especially its ability to drive more valuable inbox experiences.

Download the research and attend the webinar when we will be digging into the details of this data-driven report as well as showcasing Return Path’s EmailDNA offering.

If you have any questions about the research or methodology, follow and message us on Twitter.  Otherwise, I will see you on the webinar.

Wishing you all the best,

 

Optimizing Email Deliverability with AI

AI (Artifical Intelligence) is being used to optimize many marketing and advertising disciplines with impressive results.  Return Path recently sponsored new Relevancy Group research to investigate how email deliverability can be improved with AI.  This new research highlights how inbox placement can be optimized by utilizing AI.

Join us on September 26th at 1:00 PM ET for a free webinar on this new research, title Optimizing Email Deliverability with AI. Register and get a recording of the webinar and a copy of the research.

The webinar will address these questions:

• What is the state of email deliverability in 2018?
• Why do consumers engage with email marketing?
• Why is engagement important to improve email deliverability and inbox placement?
• Are marketers ready to embrace machine learning-powered AI solutions?
• How can artificial intelligence (AI) be utilized to improve email deliverability?
• What benefits can marketers expect from utilizing AI for email deliverability?

Speakers:
• David Daniels, CEO & Founder – The Relevancy Group
• Nicholas Einstein, VP of Research – The Relevancy Group
• Tom Sather, Sr. Director, Research – Return Path

Register and you’ll receive an email with a link to the recording of the webinar, even if you can’t attend at the specified date and time.