MQ Issue 22: CDP Buyer’s Guide Excerpt, Jersey Mike’s CMO Featured

Our 22nd issue of the Marketer Quarterly is now live!

The issue features an excerpt from The Relevancy Group’s 2019 CDP Buyer’s Guide, which profiles many of the leading CDPs in the industry.

The issue also includes A Day in the Life of Jersey Mike’s CMO Rich Hope and an interview with Chemistry’s Trevar Mazza.

Explore Land O’Lakes’ new digital video effort celebrating modern women farmers and learn how Coca-Cola and Baskin Robbins are marketing to cord cutters on Netflix.

The issue is free with registration.

Apple’s Anticipated News Service Held Up by Revenue Model

Publishers are troubled over the terms Apple’s forthcoming so-called “Netflix for news” subscription service.

According to a report in The Wall Street Journal, the Cupertino-based tech giant wants to take 50 percent of revenues for the new service.

The service, which is rumored to cost $10 a month, would give subscribers access to a wide range of content similar to Netflix or Hulu.

Publishers are apparently unhappy with the proposed terms, in which Apple would pocket half of the revenues and publishers would divide the other half based on how much time people spent reading their content.

Einstein Says: Send Smart!

Last week, David blogged about our upcoming webinar with Zeta Global during which we’ll be digging into our 2018 consumer survey data and highlighting buying patterns, attitudes, and behaviors. It’s going to be an excellent session – we’ll go deep and wide – but I wanted to take this opportunity to highlight a single data point that all marketers need to be mindful of, especially during the holidays: message frequency.

Many consumers do not appreciate the increased volumes of irrelevant email they receive over the holidays, especially as more consumers engage with their email predominantly through their mobile device. Over half the consumers we surveyed reported that they received messages from brands at too fast a cadence and 36% said that the messages they received were not relevant and thus irritating. Twenty-three percent reported that messages they received on their phones weren’t formatted optimally for the small screen, which is surprising to me and concerning, to say the least.

Tune in next week to get the full picture and our take, but until then, send smart: manage your message cadence carefully and ensure the content you share is engaging and driving positive customer experiences – this holiday more users are going to be on devices and reaching for wallets after they’ve reached for their phone.

Research Subscriber Series – 2018

The Relevancy Group Research Subscriber Series – The 2018 Offering

What is it? An annual subscription to our 2018 research that includes access to our back catalog of original hypothesis driven research.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes, industry specific research and tactical advice that is based on case studies, executive and consumer surveys.  Each report comes with inquiry access to go one-on-one with the analyst(s) that authored and/or contributed to the research. We provide direct access to answers.

Company Wide Access: With an annual subscription to The Research Subscriber Series, you get company wide access to the latest and best thinking from The Relevancy Group (TRG). Topics cover Martech and Adtech strategies and tactics as well as provide detailed survey analysis of thousands of executives and consumers. $15,000.00 Annually.

Benefits of The Research Subscriber Series:

• Inquiry access to our tenured TRG analysts.
• Access to back catalog of research.
• Company wide access to research.
• Custom analysis of TRG survey data.
• Exclusive access to quarterly trend webinars solely for research subscribers
• Ability to purchase distribution rights to research papers and/or webinar sponsorship.

2018 Research Topics

• Email Marketing, Customer Experience
• Everychannel, Omnichannel Marketing
• Madtech (Martech + Adtech)
• Customer Data Platforms, Data Management, Data Onboarding (CDP, DMP)
• Identity Management/Resolution
• Personalization, Targeting and Retargeting
• Machine Learning and Artificial Intelligence
• Mobile
• Video
• Social
• Automation, Campaign Management
• Data Hygiene and Acquisition
• Attribution and Analytics

Primary Industries Covered

• Financial Services
• Media/Publishing
• Retail
• Travel/Hospitality

2018 Report Titles

• Consumer Email Marketing Trends
• Consumer Mobile Marketing Trends
• Consumer Social Marketing Trends
• State of The Email Marketing Industry 2018
• Email Marketing Forecast
• ESP Buyer’s Guide
• Email Agency Buyer’s Guide
• Customer Data Platform Buyer’s Guide
• Identity Management Buyer’s Guide
• Personalization Machine Learning Buyer’s Guide
• Analytics Buyer’s Guide
• Video Platform Buyer’s Guide
• Digital Agency Buyer’s Guide
• Madtech Acquisition Trends
• Email Marketing Acquisition Benchmark
• State of Retail Marketing
• State of Financial Services Marketing
• State of Media/Publishing Marketing
• State of Travel/Hospitality Marketing
• Martech Innovators
• Adtech Innovators
• Mobile Apps Benchmark
• State of Digital Video Advertising
• State of Identity Management
• People Based Marketing Benchmark
• Everychannel Attribution, End of The Last Click
• Advertising Trends in 2018
• Social Marketing Innovators   *Titles subject to change

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. They are the best from Forrester Research, Jupiter Research, The IAB, NPD Group, eMarketer and App Annie. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? $15,000 for 28 reports which is a 15% discount from buying them on a one off basis.  This provides enterprise level access, and is a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

Subscribe today, contact us  or call 877.962.6886 for additional information.

Research Subscriber Series – 2017

The Relevancy Group Research Subscriber Series – The 2017 Offering

What is it? An annual subscription to our 2017 research that includes access to our back catalog of original hypothesis driven research.  Each coverage area will produce 12 original reports in 2017, which should not be confused with our sponsored research which is available for free with registration.  The Research Subscriber Series includes our Relevancy Ring Buyer’s Guides, market landscapes and tactical advice that is based on executive and consumer surveys as well as case studies.  Each report comes with 30 minutes of inquiry time allowing to go one-on-one with the analyst that authored and/or contributed to the research. We provide direct access to answers.

Who are the authors? The Relevancy Group is proud to have the most tenured research staff of any analyst/research firm in the industry. All of our analysts have at least 15 years of experience in their coverage area as a practitioner, industry analyst – or both. Learn more about our team.

What does it cost? Each coverage area is available for $5,000.00 which includes 12 new reports a year plus access to previous Research Subscriber Series from that coverage area. Purchase all three coverage areas and get 32 original research reports and analyst access for $15,000.00 dollars. This is a tremendous discount to purchasing our research on a one-off basis and a fantastic value for any organization seeking the latest analysis. As a former Jupiter Research and Forrester Research executive I also know it is the most affordable comprehensive apporach to delivering the best original research with the most tenured staff.

What are the coverage areas?  There are three distinct coverage areas, yet our analysts do collaborate to ensure that we have a consistent understanding of these disparate topics. The coverage area and research topics for each are as follows:

• Email/Everychannel Marketing
• Madtech, the marriage of Martech and Adtech
• Social Marketing and Publishing

Email/Everychannel Marketing 2017 Report List            *report titles subject to change

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!

Get a  free example of a report from 2016 – ask us!

Report Title	Month
Consumer Marketing Trends	January
TRR ESP Buyers Guide 2017	February
State of Email Industry 2017	March
Email Acquisition Tactics	April
Fast Marketing: A Real-Time Data Case Study	May
Email Hygiene Vendor Landscape	June
Best Practices Round-up 2017	July
2017 Martech Innovators	August
TRR Email Agency Buyer’s Guide 2017	September
Machine Learning in Email Marketing	October
Holiday Email Marketing Guide	November
Adaptive Content Case Studies	December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Madtech (Martech+Adtech) 2017 Report List *report titles subject to change        

Get a  free example of a report from 2016 – ask us!

 

Report Title	Month
Emergence of Madtech 2017: How DMPs are Enabling People-Based Marketing	January
Programmatic Advertising Trends in 2017	February
Mobile Identity Resolution	March
People Based Marketing Trends 2017	April
Madtech, DMP Buyer’s Guide 2017	May
State of Identity Management 2017	June
Video Advertising Trends	July
Madtech Services Landscape –  Best Practices to Selecting an Agency	August
2017 Madtech Vendor Innovators	September
Madtech Data – How First Party Data is Being Utilized	October
Consumer Advertising Trends	November
Beyond The Walled Garden – Growing a New Farm	December

ORDER YOUR SUBSCRIPTION HERE, $5,000.00 Annually | Questions about this offering – ask us!Social Marketing and Publishing 2017 Report List *report titles subject to change     

Get a  free example of a report from 2016 – ask us!

 

Report Title	Month
All About Attribution	January
Consumer Social Trends	February
Social Acquisition Advertising	March
Snapchat – Marketing Guide & Tactics	April
Facebook – Marketing Guide & Tactics	May
Video Marketing Trends	June
2017 Social Vendor Innovators	July
Mobile App Marketing	August
Social Publishing Landscape	September
Customer Experience – Social Listening  Case Study	October
Social Marketing Amid Fake News	November
The New Paper – Social Publishing Case Study	December

ORDER ALL THREE COVERAGE AREAS $15,000.00 annual subscription *report titles subject to change | Questions about this offering – ask us!

The Relevancy Group Research Subscriber Series

The Relevancy Group Research Subscriber Series provides an affordable way for businesses to purchase a subscription to a bundle of new market research reports.  These bundles provide a substantial (28%) discount of what it would cost to purchase these reports individually.

These original reports feature new data and research from our principal analysts and senior staff members.   The research covers three distinct coverage areas and includes inquiry time with the analyst authors.

Everychannel Marketing/Email Marketing

Lead by tenured industry analyst and Relevancy Group CEO David Daniels. Topics covered include: Email Marketing, Data Integration, Data Hubs, Data Hygiene, Services and Agencies, Real-time Data, Multi-channel Marketing, Database Marketing, Direct Marketing, Martech, Recommendation, Machine Learning, Customer Experience.

Identity Management

Lead by tenured advertising and marketing expert and Relevancy Group Principal Analyst Peggy Reinders. Topics covered include: Identity Management, MadTech (Adtech meets Martech), DMPs (Data Management Platforms), Display Targeting, People Based Marketing, Recommendation Engines, Customer Experience, Advertising, Programmatic, DSP (Demand Side Platform)

Social Marketing

Lead by tenured marketer, business leader, digital anthropologist, and Relevancy Group VP of Research and Principal Analyst Nick Einstein.  Topics covered include: Social Marketing, Social Publishing, Customer Experience, Social Listening, Closed Network Targeting, Marketing Attribution and Analytics, Real-time Data, Mobile Readiness

Subscribe Early and Enjoy A Massive Discount

The 2016 Research Subscriber Series features 20 reports that include shorter Trends and Tactics Reports, longer Benchmark Reports, as well as the most comprehensive Relevancy Ring Buyer’s Guide Reports.  The individual price for these reports range from $499.00 to $2495.00 but charter members to the Research Subscriber Series get the 20 reports across all three coverage areas for a $20,000.00 annual subscription.  Contact us for a complete research agenda and custom pricing to purchase just two coverage areas.

2016 Research In The Subscriber Series Includes the Following:

• 2/16: The Relevancy Ring – ESP Buyer’s Guide, 2016
• 4/16: State of the Email Marketing Industry and Five Tips to Optimize in 2016
• 4/16: The Social Landscape: The State of Social Marketing 2016
• Current as of 4/26/16, Contact us for a complete research agenda.

Paris France and Why Location and Big Data Collection Are Good For Life

When I learned of the 11/13/15 Paris France Terror Attacks via an email alert from Twitter, I soaked in the moment, my emotions got the best of me; tears; anger; concern. Thinking of friends and colleagues there as well as every other human that I didn’t know in that city.

I went to Facebook and posted this “We must all unite against Terror and stand with Paris, France. Think/pray for the victims, rally for eradicating such moments.” Shortly there after, I changed my Facebook profile picture to an image of the French Flag. I suggested that people use and share this in symbol of support for France against these attacks. Only right.

Why am I writing about this here?  Well Facebook quickly did a fantastic thing. They allowed people, including some friends of mine to share, based on their location and data that they had about these friends of mine to say, that they were okay. Thankfully right now for me and my family, all of our friends across generations have checked in okay. How did we know this within the last hours? Facebook. What would we have done without such a service?

Without such access to Data and Location and format Big Data in this way, that manifests to say this loved person is safe. Well! That is a relevant broadcast of info! If you did not get to reach your US person in France,  please call 1 888 407 4747.

<<-Click to Expand The Facebook Graphic

There is tremendous good that companies can do when they begin to think holistically about the data that they have.   I am hopeful that perhaps the same data exists to focus on and stomp out the evil doers that perpetuated such heinous cowardness acts on innocent humanity.

Data may be one way to focus; but if we don’t hear it all before it happens, then it is too late.

I have lived through Terror loss before, and I pray for the French and the people that will wake up tomorrow alone, without the person that Terror took. These days will get longer, stay strong.

The answers are complicated, but also can be exact like a razor to begin to cut through the most complex issue of our time. This is what we should be discussing, not what a disposable landfill coffee cup looks like. Until then, I look forward to such a discussion of how to eradicate Terror.

How to Inspire and Collect User-Generated Content

How to Inspire and Collect User-Generated Content

Erik J. Martin | Sep 30, 2015 | The Relevancy Group VP , Nicholas Einstein contributing.

If the last 10 years have taught us anything, it’s that virtually anybody can be an author, photographer, videographer, voiceover talent, or subject matter expert-thanks to ubiquitous tools like smartphones, blogs, and social media sites that allow everyday people to post and publish text, photos, video, and audio galore. Which begs the question for companies: Why not tap into these public resources more often as a free and valuable source of content for your brands and products?

… READ MORE …